Tech Series : Listening on the Web

Need to have 'ears' all over the Internet and social web 24/7? Do you want to be 'in the know' with industry news to keep ahead of trends?  In today's business economy information is king and being able to gather information worldwide and in real-time is key to staying competitive.  We show you not only the technical aspects of setting up and configurig Google Alerts and Google Reader, but how to best use the information you find to keep tabs on your company, customers, brand, industry, and competitors.

Experience Level : Beginner / Technical

Requirements : A laptop with WiFi capabilities is needed to get the most out of the seminar.  You will need to have (or sign up for) a free Google account to use Alerts and gReader.

Benefits of Attending

This is a a must-attend seminar for all businesses who are interested in keeping tabs on their company (and their competitors) and brand online and on the social web.

Who Should Attend

Any business starting out with social media and marketing will benefit from this seminar but more specifically someone that:

• Responsible for maintaining their company’s marketing and public relations strategy
• Looking for a way to provide excellent customer service - before, during and after the sale
• Needs to keep tabs on their public brand reputation

Certificate of Participation awarded to attendees.